“the ability to understand how context, audience, and identity intersect is one of the central challenges people face in learning how to navigate social media” (30)

 

“a person’s identity was always tethered to his or her psyche […] she suggested that the internet could, and would, free people of the burdens of their material, or physically embodied identities, enabling them to become a better version of themselves” (37)

 

“the challenges of self-representation in a networked era” (30)

 

I greatly agree with the idea of how understanding who your audience is on social media is a necessity. Without having an understanding of your audience you won’t be able to filter your context appropriately. Also, creating an online profile gives you freedom to make your online profile into something you have always wanted to be.